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Any downtime of your web site can cost money. It can get so out of hand that your brand name becomes severely tainted. What is the cost of one hour of downtime?
Recent research shows that:
Popular web sites, in particular e-commerce sites (such as amazon.com or ebay) estimate their losses, due to the unavailability of their web sites, at millions of dollars. In addition to availability, also speed is an important factor. Slow or hardly accessible web sites will result in even greater losses. A 22-hour crash in June 2003 cost Ebay as much as 5 million dollars.
The availability and speed of a web site become an important part of the company’s calling card. A web site is indeed an extension of the brand name. It impacts the company’s image. This means that, even if you do not have an e-commerce web site, you still need to keep up-to-date on any changes in the availability of your web site. It can severely damage your company image.
IT managers agree that the cost of downtime becomes more and more tangible. Customers quickly move on when a web site is slow or inaccessible. Sometimes, they even never return. Therefore, they lose more than a few bucks. They lose their customers’ goodwill. This is extremely expensive and fragile.
That is why we offer you this tool free of charge. This way, you are aware of any downtime and you can take the necessary precautions to inform your hosting provider of the problem.
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